Social networks have introduced new opportunities for companies to engage and speak with their customers. We believe that all organizations should create accounts and connect with their customers directly.

However, while this helps companies connect with existing customers, many find it difficult to share their message with new customers, or ones that don't follow company accounts. This is where Assetize helps.

We have created proprietary technology that helps advertisers reach new customers who are likely to be interested in your product or service.

The first step is when an advertiser creates a new message to share, and specifies the target audience. As an example, suppose that they would like to share a resorts deal with all followers interested in travel.

Our content analysis engine examines the tweets from each of our user accounts, and segments them based on the followers' interests. If an account discusses vacations, we know that its followers are likely to be interested in resorts as well, making it the perfect account to host the ad (this is a real example).

We display the topbar on all links so that followers find value in these contextual ads, and advertisers reach their target audience.